Example showing effect of vector graphics versus raster graphics. The original vector-based illustration is at the left. The upper-right image illustrates magnification of 7x as a vector image. The lower-right image illustrates the same magnification as a bitmap image. Raster images are based on pixels and thus scale with loss of clarity, while vector-based images can be scaled indefinitely without degrading.
These guidelines detail general printing requirements. We need vectored artwork so we can manipulate it to work with any kind of printing or any shape of printing surface. Certain kinds of products or printing processes require special artwork. Consult your salesperson for project-specific artwork. When “4-color process” printing, other artwork guidelines may apply.
If you need to FTP any files to us, use the following information.
So what's the difference between vector and raster?
There is a huge difference between vector and raster (bmp, jpg, gif, tif) images. Raster is defined by a grid of pixels, each pixel is a different color to make an entire image. This is a great type of image format for photographs, but not for logos.